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~isPartOf:"Journal of macromarketing"
~isPartOf:"Managing consumer services : factory or theater?"
~person:"Vargo, Stephen L."
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Journal of macromarketing
Managing consumer services : factory or theater?
Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of business research : JBR
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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E-marketing ; Vol. 3
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International journal of quality and service sciences
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Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
2
Transitioning to value co-development
Sebastiani, Roberta
;
Corsaro, Daniela
;
Vargo, Stephen L.
- In:
Managing consumer services : factory or theater?
,
(pp. 131-149)
.
2014
Persistent link: https://www.econbiz.de/10010478144
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