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~isPartOf:"Journal of macromarketing"
~person:"Lusch, Robert F."
~person:"Vargo, Stephen L."
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Journal of macromarketing
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
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Journal of business research : JBR
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Marketing theory
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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Industrial marketing management : the international journal for industrial and high-tech firms
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Service Science
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AMS review : official publication of the Academy of Marketing Science
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California management review
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Die Betriebswirtschaft : DBW
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E-marketing ; Vol. 3
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Handbook of business-to-business marketing
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Handbook of service science ; [Vol. 1]
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Handbook of strategic e-business management
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Information systems and e-business management : ISeB
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Innovating in practice : perspectives and experiences
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International journal of physical distribution & logistics management : IJPD & LM
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International journal of quality and service sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing
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Journal of marketing management : MM
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Journal of service management
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Major theoretical debates and contemporary issues in marketing theory
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Management information systems : mis quarterly
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Managing consumer services : factory or theater?
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Research in consumer behavior
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Strategic marketing in tourism services
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The Routledge handbook of service research insights and ideas
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The SAGE handbook of marketing theory
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Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
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Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
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Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
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