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~isPartOf:"Journal of macromarketing"
~subject:"Kundenintegration"
~subject:"New institutional economics"
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Search: subject_exact:"Service-Dominant Logic"
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Kundenintegration
New institutional economics
service-dominant logic
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Marketing theory
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Service-Dominant Logic
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Service-dominant logic
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academic marketing
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leading academics in macromarketing
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Robert F. Lusch
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Robert Lusch
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Ranjan, Kumar Rakesh
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Journal of macromarketing
Journal of business research : JBR
18
The journal of services marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of marketing management : MM
9
Journal of service management
9
Marketing theory
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Public management review
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The service industries journal
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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The TQM journal : the international review of organizational improvement
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Journal of business market management : JBM
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Service business
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AMS review : official publication of the Academy of Marketing Science
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European Sport management quarterly : ESMQ
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European journal of marketing
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International journal of hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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The journal of business & industrial marketing
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Advances in hospitality, tourism, and the services industry (AHTSI) book series
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Australasian marketing journal
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of production economics
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International journal of project management : the journal of The International Project Management Association
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International journal of quality and service sciences
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International journal of retail & distribution management
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International journal of services and operations management
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International journal of technology management : IJTM
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International review on public and non-profit marketing
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Journal of business-to-business marketing
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of nonprofit & public sector marketing
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A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
2
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
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