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~isPartOf:"Journal of macromarketing"
~subject:"Marketing theory"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Service-Dominant Logic"
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Marketing theory
service-dominant logic
8
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Service-Dominant Logic
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academic marketing
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leading academics in macromarketing
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Robert F. Lusch
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Journal of macromarketing
Marketing theory
17
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
10
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
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Review of marketing research
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International journal of hospitality management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of contemporary hospitality management
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International journal of physical distribution & logistics management : IJPD & LM
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International review on public and non-profit marketing
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Journal of business market management : JBM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of nonprofit & public sector marketing
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Journal of service theory and practice : JSTP
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Management decision : MD
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Managing service quality : MSQ ; an international journal
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Public management review
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Services marketing quarterly
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The journal of business & industrial marketing
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Electronic markets : the international journal on networked business
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
3
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
4
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
5
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
6
Lessons in scholarship
Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
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