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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand management"
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Search: "Customer relationship management"
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Brand management
Beziehungsmarketing
155
Relationship marketing
155
Consumer behaviour
90
Konsumentenverhalten
90
Customer satisfaction
63
Kundenzufriedenheit
63
Dienstleistungsqualität
47
Service quality
47
Holiday behaviour
38
Urlaubsverhalten
38
Brand image
37
Markenimage
37
Markenführung
30
Tourism marketing
27
Tourismusmarketing
27
Social Web
19
Social web
19
Hotel industry
17
Hotellerie
17
Tourism industry
17
Tourismuswirtschaft
17
Destination management
16
Destinationsmanagement
16
loyalty
16
Internet marketing
15
Online-Marketing
15
Tourism
15
Tourismus
15
Airline
14
Confidence
14
Fluggesellschaft
14
Vertrauen
14
satisfaction
13
Marketing management
11
Marketingmanagement
11
Viral marketing
10
Virales Marketing
10
brand loyalty
10
Emotion
9
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29
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30
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30
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English
30
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Hyun, Sunghyup Sean
4
Ahn, Jiseon
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Back, Ki-Joon
2
Kim, Insin
2
Tung, Vincent Wing Sun
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Young-joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Baghi, Ilaria
1
Barišić, Petra
1
Bayraktaroğlu, Gül
1
Biraghi, Silvia
1
Block, Martin P.
1
Bozkurt, Sıddık
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Cai, Gangwei
1
Chan, Ambrose Pak Ho
1
Chen, Chih Ping
1
Chi, Xiaoting
1
Coelho, Pedro Simões
1
Delgado-Ballester, Elena
1
Fu, Xiaoxiao
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gligor, David
1
Gligor, Nichole
1
Graffigna, Guendalina
1
Hammick, Jinhyon Kwon
1
Han, Heesup
1
Hong, EunPyo
1
Hwang, Jinsoo
1
Hyun, Hyowon
1
Ibrahim, Blend
1
Joo, Kyu-Hyeon
1
Ju, Ilyoung
1
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Journal of marketing communications
Journal of travel and tourism marketing
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
Cogent business & management
25
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
30
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
7
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
8
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
9
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
10
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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