//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Customer integration
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
24
Konsumentenverhalten
24
Social Web
15
Social web
15
Markenführung
13
Brand image
12
Internet marketing
12
Markenimage
12
Online-Marketing
12
Marketing management
11
Marketingmanagement
11
Customer satisfaction
5
Kundenzufriedenheit
5
brand loyalty
5
social media
5
Brand
4
Brand loyalty
4
Communication
4
Confidence
4
Dienstleistungsqualität
4
Kommunikation
4
Markenartikel
4
Markentreue
4
Service quality
4
Vertrauen
4
Advertising effects
3
Einzelhandel
3
Kundenintegration
3
Public relations
3
Retail trade
3
Social media
3
Stakeholder
3
Werbewirkung
3
brand trust
3
Öffentlichkeitsarbeit
3
Cause-Related Marketing
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Baghi, Ilaria
1
Bayraktaroğlu, Gül
1
Biraghi, Silvia
1
Block, Martin P.
1
Bozkurt, Sıddık
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Chen, Chih Ping
1
Coelho, Pedro Simões
1
Delgado-Ballester, Elena
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gligor, David
1
Gligor, Nichole
1
Graffigna, Guendalina
1
Hammick, Jinhyon Kwon
1
Ibrahim, Blend
1
Jones, Brian
1
Ju, Ilyoung
1
Nikhashemi, S. R.
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Peeroo, Swaleha
1
Penagos-Londoño, Gabriel I.
1
Porcu, Lucia
1
Rita, Paulo
1
Ruiz-Moreno, Felipe
1
Samy, Martin
1
Santos, Zélia Raposo
1
Schultz, Don E.
1
Suay-Pérez, Francisco
1
Suh, Yong Gu
1
Sweiss, Nadia
1
Welch, Emma
1
İpek, İlayda
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
189
Journal of retailing and consumer services
150
The journal of product & brand management
101
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of hospitality management
56
SpringerLink / Bücher
43
The journal of services marketing
38
Journal of service management
37
Journal of strategic marketing
37
Marketing intelligence & planning
33
Cogent business & management
32
Asia Pacific journal of marketing and logistics
29
Psychology & marketing
29
The journal of business & industrial marketing
29
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
28
International journal of contemporary hospitality management
27
Journal of hospitality marketing & management
26
The service industries journal
26
European journal of marketing : EJM
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of the Academy of Marketing Science
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of marketing management : MM
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of travel and tourism marketing
21
Tourism management : research, policies, practice
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Business horizons
18
European journal of marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Service business
17
The journal of consumer marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service research : JSR
15
Journal of service theory and practice : JSTP
15
Services marketing quarterly
15
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
3
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
4
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
5
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
6
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
7
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
8
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
9
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
10
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->