//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Werbewirkung
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Germany
Advertising effects
188
Werbewirkung
188
Consumer behaviour
131
Konsumentenverhalten
131
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Markenführung
38
Brand image
37
Markenimage
37
advertising
31
Social Web
20
Social web
20
Brand
18
Emotion
18
Markenartikel
18
Marketing management
18
Marketingmanagement
18
Fernsehwerbung
13
Television advertising
13
Perception
12
USA
12
United States
12
Wahrnehmung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Experiment
11
advertising effectiveness
11
social media
11
Cognition
9
Kognition
9
Personality psychology
9
Persönlichkeitspsychologie
9
Viral marketing
9
Virales Marketing
9
brand attitude
9
Ethics
7
Ethik
7
more ...
less ...
Online availability
All
Undetermined
30
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Language
All
English
39
Author
All
Kim, Dong Hoo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahn, Sun Joo
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Brown, Mark
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Das, Enny
1
Dorsch, Michael J.
1
Duraipandian, Israel
1
Eastin, Matthew S.
1
Fazli-Salehi, Reza
1
Fullerton, Jami A.
1
Ghaffari, Farhad
1
Gistri, Giacomo
1
Goyal, Vinay
1
Grinsven, Bo
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Harmon-Kizer, Tracy R.
1
Heckler, Susan E.
1
Houston, Michael J.
1
Jung, Wan Seop
1
Karimi, Sahar
1
Keller, Kevin Lane
1
Kendrick, Alice
1
Khalid, Saba
1
Khandelwal, Utkal
1
Kim, Jooyoung
1
Kim, Kyongseok
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
40
SpringerLink / Bücher
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of promotion management : JPM
27
Psychology & marketing
25
The journal of brand management : an international journal
25
Journal of advertising research
21
Marketing : ZFP ; journal of research and management
20
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Gabler Edition Wissenschaft
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Springer eBook Collection / Business and Economics
13
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
12
Marketing letters : a journal of research in marketing
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
Asia Pacific journal of marketing and logistics
10
Marketing intelligence & planning
10
European journal of marketing : EJM
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of current issues and research in advertising
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Research
7
Berichte aus der Betriebswirtschaft
6
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
2
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
3
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
4
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
5
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
6
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
7
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
8
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
9
The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat
;
Oyman, Mine
;
Ugurhan, Y. Zafer Can
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
Saved in:
10
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->