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~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Social web"
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Search: "Customer relationship management"
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Brand management
Social web
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
24
Konsumentenverhalten
24
Social Web
15
Markenführung
13
Brand image
12
Internet marketing
12
Markenimage
12
Online-Marketing
12
Marketing management
11
Marketingmanagement
11
Customer satisfaction
5
Kundenzufriedenheit
5
brand loyalty
5
social media
5
Brand
4
Brand loyalty
4
Communication
4
Confidence
4
Dienstleistungsqualität
4
Kommunikation
4
Markenartikel
4
Markentreue
4
Service quality
4
Vertrauen
4
Advertising effects
3
Customer integration
3
Einzelhandel
3
Kundenintegration
3
Public relations
3
Retail trade
3
Social media
3
Stakeholder
3
Werbewirkung
3
brand trust
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Öffentlichkeitsarbeit
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22
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Baghi, Ilaria
1
Bayraktaroğlu, Gül
1
Bhardwaj, Neha
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Biraghi, Silvia
1
Block, Martin P.
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Bozkurt, Sıddık
1
Bright, Laura F.
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Burnasheva, Regina
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Bıçakcıoğlu, Nilay
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Chih Ping
1
Coelho, Pedro Simões
1
Daugherty, Terry
1
Delgado-Ballester, Elena
1
Erkkila, Taina
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gligor, David
1
Gligor, Nichole
1
Graffigna, Guendalina
1
Hammick, Jinhyon Kwon
1
Ibrahim, Blend
1
Jones, Brian
1
Ju, Ilyoung
1
Lew, Zijian
1
Luoma-aho, Vilma
1
Nikhashemi, S. R.
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Pang, Augustine
1
Peeroo, Swaleha
1
Penagos-Londoño, Gabriel I.
1
Porcu, Lucia
1
Prasad, Shantanu
1
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Journal of marketing communications
Journal of business research : JBR
176
Journal of retailing and consumer services
139
The journal of product & brand management
100
The journal of brand management : an international journal
85
Industrial marketing management : the international journal for industrial and high-tech firms
57
International journal of hospitality management
49
International journal of internet marketing and advertising : IJIMA
41
Journal of strategic marketing
39
SpringerLink / Bücher
37
Marketing intelligence & planning
36
Asia Pacific journal of marketing and logistics
33
Psychology & marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of promotion management : innovations in planning and applied research
31
Cogent business & management
30
Journal of hospitality marketing & management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
International journal of contemporary hospitality management
26
European journal of marketing : EJM
25
The journal of services marketing
25
Business horizons
24
Journal of marketing
24
Technological forecasting & social change : an international journal
23
Journal of travel and tourism marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of service management
20
Journal of the Academy of Marketing Science
20
The journal of business & industrial marketing
20
Journal of internet commerce
19
Tourism management : research, policies, practice
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of customer behaviour
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
European journal of marketing
16
International journal of business information systems : IJBIS
16
The journal of consumer marketing
16
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ECONIS (ZBW)
22
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
3
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
4
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
7
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
8
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
9
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
10
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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