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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the European Economic Association"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Political party"
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Journal of marketing management : MM
Journal of the European Economic Association
Public choice
77
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35
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26
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23
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ECONIS (ZBW)
14
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1
Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A
;
Marshall, John
;
Snyder, James M.
- In:
Journal of the European Economic Association
16
(
2018
)
6
,
pp. 1812-1849
Persistent link: https://www.econbiz.de/10012107133
Saved in:
2
The political color of fiscal responsibility
Müller, Andreas
;
Storesletten, Kjetil
;
Zilibotti, Fabrizio
- In:
Journal of the European Economic Association
14
(
2016
)
1
,
pp. 252-302
Persistent link: https://www.econbiz.de/10011565503
Saved in:
3
Do newspapers serve the state? : incumbent party influence on the US press, 1869 - 1928
Gentzkow, Matthew Aaron
;
Petek, Nathan
;
Shapiro, Jesse M.
; …
- In:
Journal of the European Economic Association
13
(
2015
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10010519159
Saved in:
4
Political branding : sense of identity or identity crisis? : an investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Pich, Christopher
;
Dean, Dianne
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1353-1378
Persistent link: https://www.econbiz.de/10011405290
Saved in:
5
Shades of brown and green : party effects in proportional election systems
Folke, Olle
- In:
Journal of the European Economic Association
12
(
2014
)
5
,
pp. 1361-1395
Persistent link: https://www.econbiz.de/10010499700
Saved in:
6
Party cues in elections under multilevel governance : theory and evidence from US states
Geys, Benny
;
Vermeir, Jan
- In:
Journal of the European Economic Association
12
(
2014
)
4
,
pp. 1029-1058
Persistent link: https://www.econbiz.de/10010499732
Saved in:
7
Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
Saved in:
8
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
9
Partisan control, media bias, and viewer responses : evidence from Berlusconi's Italy
Durante, Ruben
;
Knight, Brian G.
- In:
Journal of the European Economic Association
10
(
2012
)
3
,
pp. 451-481
Persistent link: https://www.econbiz.de/10009573902
Saved in:
10
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
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