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~isPartOf:"Journal of marketing management : MM"
~subject:"United Kingdom"
~subject:"alcohol"
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Journal of marketing management : MM
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Framing social marketing as a system of intraction : a neo-institutional approach to alcohol ebstinence
Cherrier, Hélène
;
Gurrieri, Lauren
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 607-633
Persistent link: https://www.econbiz.de/10010375851
Saved in:
2
Young adults and "binge" drinking : a Bakhtinian analysis
Hackley, Christopher E.
;
Bengry-Howell, Andrew
; …
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 933-949
Persistent link: https://www.econbiz.de/10009790966
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