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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~subject:"Fernsehwerbung"
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Fernsehwerbung
Advertising effects
98
Werbewirkung
98
Consumer behaviour
59
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59
Advertising
45
Werbung
45
Internet marketing
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Online-Marketing
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advertising
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Becker, Maren
1
Berkmann, Manuel
1
Chen, Yuxin
1
Deng, Yiting
1
Draganska, Michaela
1
Hartmann, Wesley R.
1
Heath, Chip
1
Kent, Robert J.
1
Loewenstein, Jeffrey
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Mela, Carl F.
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Raghunathan, Rajagopal
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Reinartz, Werner J.
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Schweidel, David A.
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Stanglein, Gena
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Journal of marketing research : JMR
Journal of marketing
Journal of advertising research
36
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
13
Journal of promotion management : JPM
7
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research
2
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
3
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
4
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
The repetition-break plot structure makes effective television advertisements
Loewenstein, Jeffrey
;
Raghunathan, Rajagopal
;
Heath, Chip
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 105-119
Persistent link: https://www.econbiz.de/10009297015
Saved in:
6
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
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