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~isPartOf:"Journal of marketing research : JMR"
~person:"Hamilton, Rebecca W."
~source:"econis"
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Preismanagement
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partitioned pricing
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Hamilton, Rebecca W.
Dhar, Ravi
11
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Kumar, V.
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Gijsbrechts, Els
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Heerde, Harald J. van
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MIT sloan management review
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ESMT working paper
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of public policy & marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.
;
Hamilton, Rebecca W.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
Saved in:
2
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
3
When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
Saved in:
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