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~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
USA
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
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Präferenztheorie
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Theory of preferences
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Internet marketing
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Personality psychology
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Bucklin, Randolph E.
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Heerde, Harald J. van
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Albers, Sönke
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Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
163
Journal of business research : JBR
161
Journal of retailing and consumer services
112
International journal of advertising : the review of marketing communications
109
Journal of marketing communications
101
Psychology & marketing
97
Journal of advertising research
79
International journal of advertising : the quarterly review of marketing communications
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
International journal of hospitality management
62
Journal of fashion marketing and management
57
NBER working paper series
56
The journal of consumer marketing
55
International journal of consumer studies
52
Journal of promotion management : JPM
52
Journal of international consumer marketing
51
Journal of promotion management : innovations in planning and applied research
49
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of internet marketing and advertising : IJIMA
45
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
European journal of marketing : EJM
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
38
The American economic review
38
Journal of advertising
36
Journal of marketing
35
Journal of business ethics : JOBE
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Asia Pacific journal of marketing and logistics
33
Journal of marketing theory and practice
33
International journal of retail & distribution management
32
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Marketing letters : a journal of research in marketing
30
Young consumers : insight and ideas for responsible marketers
30
American economic journal : a journal of the American Economic Association
29
Journal of consumer behaviour : an international research review
29
Journal of global marketing
29
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ECONIS (ZBW)
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1
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
2
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
3
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
4
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
5
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
6
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
7
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
8
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
9
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
10
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
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