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~isPartOf:"Journal of marketing research : JMR"
~subject:"Direct marketing"
~subject:"Fernsehwerbung"
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Direct marketing
Fernsehwerbung
Advertising effects
63
Werbewirkung
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Consumer behaviour
38
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38
Advertising
24
Werbung
24
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advertising
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online advertising
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field experiments
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Albers, Sönke
1
Bruce, Norris I.
1
Chen, Yuxin
1
Deng, Yiting
1
Draganska, Michaela
1
Foutz, Natasha Zhang
1
Hartmann, Wesley R.
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Kanuri, Vamsi K.
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Journal of marketing research : JMR
Journal of advertising research
39
Journal of advertising : official publication of the American Academy of Advertising
22
Health marketing quarterly
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of marketing communications
16
Journal of promotion management : JPM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
NBER Working Paper
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Working paper / National Bureau of Economic Research, Inc.
5
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of the Academy of Marketing Science
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
Gabler Edition Wissenschaft
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of global marketing
3
Journal of marketing research
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
SpringerLink / Bücher
3
APSA 2009 Toronto Meeting Paper
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1
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
2
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
3
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
4
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
6
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
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