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~isPartOf:"Journal of marketing research : JMR"
~subject:"USA"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
343
Konsumentenverhalten
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Market research
63
Marktforschung
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Experiment
39
Advertising effects
38
Präferenztheorie
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Theory of preferences
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Bucklin, Randolph E.
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Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
247
Journal of business research : JBR
195
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
Journal of marketing communications
135
Journal of retailing and consumer services
135
International journal of advertising : the review of marketing communications
126
Psychology & marketing
118
International journal of advertising : the quarterly review of marketing communications
96
International journal of hospitality management
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
67
Journal of advertising research
63
The journal of consumer marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of fashion marketing and management
58
Journal of advertising : official publication of the American Academy of Advertising
56
International journal of consumer studies
53
NBER working paper series
53
Journal of international consumer marketing
51
Marketing letters : a journal of research in marketing
49
The journal of product & brand management
49
Journal of consumer behaviour : an international research review
46
European journal of marketing : EJM
45
American journal of agricultural economics
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Asia Pacific journal of marketing and logistics
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of the Academy of Marketing Science
37
The American economic review
37
Journal of marketing theory and practice
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of sport management : the official journal of the North American Society of Sport Management
34
The journal of brand management : an international journal
34
Health marketing quarterly
33
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1
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
2
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
3
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
4
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
5
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
6
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
7
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
8
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
9
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
10
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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