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~isPartOf:"Journal of marketing research : JMR"
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Advertising
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Allen, Chris T.
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Journal of marketing research : JMR
Review of African political economy
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Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
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2
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
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3
An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
Kim, John
;
Allen, Chris T.
;
Kardes, Frank R.
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 318-328
Persistent link: https://www.econbiz.de/10006679191
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