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~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Ko, Yong Jae"
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college athletics
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Ko, Yong Jae
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Journal of nonprofit & public sector marketing
International journal of sports marketing & sponsorship
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European Sport management quarterly : ESMQ
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
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Managing service quality : MSQ ; an international journal
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Enhancing knowledge development in marketing ; Vol. 21
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Asia Pacific journal of marketing and logistics
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Corporate reputation review
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International journal of sport management and marketing : IJSMM
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Nonprofit and voluntary sector quarterly
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Psychology & marketing
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The journal of business & industrial marketing
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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