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~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Search: subject_exact:"Advertising effectiveness"
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Consumer behaviour
Markenimage
Advertising
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Advertising effects
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Werbewirkung
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advertising effectiveness
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advertising
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advertising styles
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celebrities
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military advertising
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Ismail, Ahmed Rageh
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Melewar, T. C.
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Ratneshwar, Srinivasan
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Journal of promotion management : JPM
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
6
European Journal of Marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Australasian marketing journal
3
International Journal of Pharmaceutical and Healthcare Marketing
3
Journal of business research : JBR
3
Marketing Intelligence & Planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Strategic Direction
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European journal of marketing : EJM
2
Journal of Consumer Marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
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Marketing intelligence & planning
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Psychology & marketing
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Scientific Annals of Economics and Business
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Simon Business School working paper
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The journal of consumer marketing
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European journal of marketing
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European management journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of information systems and change management : IJISCM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Asia Pacific business
1
Journal of Islamic marketing : JIMA
1
Journal of Research in Interactive Marketing
1
Journal of business economics and management
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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2
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
3
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
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