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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Beziehungsmarketing
Online-Marketing
Consumer behaviour
164
Konsumentenverhalten
164
Advertising effects
66
Werbewirkung
66
Brand management
56
Markenführung
56
Internet marketing
53
Social Web
47
Social web
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Advertising
46
Werbung
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Brand image
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Markenimage
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Relationship marketing
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Brand
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Markenartikel
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Viral marketing
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Virales Marketing
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Emotion
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Sales promotion
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Verkaufsförderung
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purchase intention
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social media
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Online retailing
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Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Loureiro, Sandra Maria Correia
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Bilro, Ricardo Godinho
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Feng, Yang
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Kim, Eunyoung
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Stewart, Kristin
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Bahtiar Mohamad
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Bang Nguyen Viet
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
560
Journal of business research : JBR
474
International journal of hospitality management
210
International journal of internet marketing and advertising : IJIMA
135
The journal of product & brand management
123
The journal of services marketing
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Cogent business & management
103
Psychology & marketing
94
The journal of brand management : an international journal
94
International journal of contemporary hospitality management
92
Journal of hospitality marketing & management
90
Journal of marketing communications
90
Journal of the Academy of Marketing Science
87
Asia Pacific journal of marketing and logistics
85
Journal of travel and tourism marketing
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of retailing
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
International journal of electronic marketing and retailing : IJEMR
74
Journal of marketing
74
International journal of advertising : the review of marketing communications
70
Journal of strategic marketing
70
Journal of internet commerce
69
The service industries journal
69
Tourism management : research, policies, practice
68
Marketing intelligence & planning
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
European journal of marketing : EJM
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of service management
57
SpringerLink / Bücher
57
Management science : journal of the Institute for Operations Research and the Management Sciences
56
International journal of retail & distribution management
55
The international review of retail, distribution and consumer research
55
International journal of consumer studies
53
Journal of service research : JSR
52
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ECONIS (ZBW)
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Building purchase intention through live streaming platforms : mediating role of customer engagement
Dua, Pallavi
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10014513568
Saved in:
9
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
10
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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