//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Online-Marketing
Consumer behaviour
164
Konsumentenverhalten
164
Advertising effects
66
Werbewirkung
66
Brand management
56
Markenführung
56
Internet marketing
53
Social Web
47
Social web
47
Advertising
46
Werbung
46
Brand image
42
Markenimage
42
Beziehungsmarketing
32
Relationship marketing
32
Brand
24
Markenartikel
24
Viral marketing
19
Virales Marketing
19
Emotion
16
Sales promotion
15
Verkaufsförderung
15
purchase intention
15
social media
12
Online retailing
11
Online-Handel
11
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Credibility
8
Glaubwürdigkeit
8
Sponsoring
8
Sponsorship
8
Confidence
7
Einzelhandel
7
Personality psychology
7
more ...
less ...
Online availability
All
Undetermined
59
Free
3
Type of publication
All
Article
62
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Language
All
English
62
Author
All
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Loureiro, Sandra Maria Correia
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arora, Nilesh
1
Azevedo, António
1
Backes, Kayla
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Bhatnagar, Shakti Bodh
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Boutsouki, Christina
1
Burroughs, Benjamin
1
Carmo, Inês Santos do
1
Chakraborty, Uttam
1
Chan, Kara
1
Chen, Chun-Hsien
1
Cho, Su Yeon
1
Choi, Chang-Won
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Costa, Ana Sofia
1
Dalakas, Vassilis
1
Dam, Linda
1
Dias, Álvaro Lopes
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Eastman, Jacqueline Kilsheimer
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
439
Journal of business research : JBR
315
International journal of hospitality management
229
International journal of internet marketing and advertising : IJIMA
125
Cogent business & management
112
Journal of hospitality marketing & management
107
The journal of services marketing
107
International journal of contemporary hospitality management
102
Journal of travel and tourism marketing
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
77
Tourism management : research, policies, practice
77
International journal of electronic marketing and retailing : IJEMR
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Psychology & marketing
70
Journal of internet commerce
69
Asia Pacific journal of marketing and logistics
67
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
The journal of product & brand management
61
Services marketing quarterly
59
The service industries journal
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of strategic marketing
49
Service business
48
European journal of marketing : EJM
47
International journal of consumer studies
47
Journal of the Academy of Marketing Science
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
Electronic commerce research
43
Journal of service management
43
Marketing intelligence & planning
43
Tourism management perspectives : TMP
42
Journal of marketing
41
The journal of brand management : an international journal
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of electronic commerce research : JECR
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
10
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->