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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Consumer behaviour
164
Konsumentenverhalten
164
Advertising effects
66
Werbewirkung
66
Brand management
56
Markenführung
56
Internet marketing
53
Social Web
47
Social web
47
Advertising
46
Werbung
46
Brand image
42
Beziehungsmarketing
32
Relationship marketing
32
Brand
24
Markenartikel
24
Viral marketing
19
Virales Marketing
19
Emotion
16
Sales promotion
15
Verkaufsförderung
15
purchase intention
15
social media
12
Online retailing
11
Online-Handel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Credibility
8
Glaubwürdigkeit
8
Sponsoring
8
Sponsorship
8
Confidence
7
Einzelhandel
7
Personality psychology
7
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Article
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82
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English
82
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Yang, Jing
4
Bang Nguyen Viet
3
Loureiro, Sandra Maria Correia
3
Bilro, Ricardo Godinho
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Mundel, Juan
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Azevedo, António
1
Backes, Kayla
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Balakrishnan, Janarthanan
1
Basaran Borsai, Anne Marie
1
Behe, Bridget K.
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Boutsouki, Christina
1
Breves, Priska
1
Burroughs, Benjamin
1
Carrete-Lucero, Lorena de la Paz
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Chan, Kara
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
498
Journal of retailing and consumer services
343
The journal of product & brand management
259
The journal of brand management : an international journal
220
Journal of marketing communications
131
International journal of internet marketing and advertising : IJIMA
129
Psychology & marketing
119
Asia Pacific journal of marketing and logistics
109
International journal of hospitality management
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
International journal of advertising : the review of marketing communications
90
European journal of marketing : EJM
85
Journal of international consumer marketing
85
Cogent business & management
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
The journal of consumer marketing
72
International journal of consumer studies
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
67
Journal of marketing
67
Marketing intelligence & planning
66
Marketing letters : a journal of research in marketing
62
Journal of travel and tourism marketing
60
International marketing review
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of promotion management : JPM
57
Journal of internet commerce
56
Journal of strategic marketing
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of fashion marketing and management
55
Journal of the Academy of Marketing Science
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Journal of marketing management : MM
50
Journal of marketing research : JMR
50
Tourism management : research, policies, practice
49
International journal of contemporary hospitality management
48
Journal of Islamic marketing
47
Young consumers : insight and ideas for responsible marketers
46
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ECONIS (ZBW)
82
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
7
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
10
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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