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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Viral marketing
26
Virales Marketing
26
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
15
Social web
15
Internet marketing
14
Online-Marketing
14
Advertising effects
9
Werbewirkung
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Brand management
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Markenführung
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Advertising
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Werbung
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Beziehungsmarketing
4
Brand image
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Markenimage
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Relationship marketing
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Instagram
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Social network
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purchase intention
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social media
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Brand
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Facebook
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Fundraising
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Innovation adoption
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Innovationsakzeptanz
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Kundenzufriedenheit
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Markenartikel
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Online retailing
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Online-Handel
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Social Marketing
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Social marketing
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advertising
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eWOM
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electronic word-of-mouth
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
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Bilro, Ricardo Godinho
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Garcia-Davalos, Alexander
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Garcia-Duque, Jorge
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Guerreiro, João Pedro Silva Martins
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Pina, Lídia Silveira
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing
6
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
Information technology and management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
MIS quarterly
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Discussion paper
2
Discussion papers / CEPR
2
Electronic commerce research
2
Games and economic behavior
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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