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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"SpringerLink / Bücher"
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Beziehungsmarketing
519
Relationship marketing
519
Consumer behaviour
154
Konsumentenverhalten
154
Kundenmanagement
141
Deutschland
103
Germany
103
Kundenzufriedenheit
78
Customer satisfaction
77
Lieferantenmanagement
64
Supplier relationship management
64
Theorie
55
Theory
55
Kundenbindung
52
Dienstleistungsqualität
47
Service quality
47
Marketing management
45
Marketingmanagement
45
Brand management
44
Markenführung
44
Kundenwert
43
Kundenorientierung
41
Beziehungsmanagement
39
Customer value
38
Kundenintegration
34
Customer integration
33
Social Web
31
Social web
31
Marketing
29
Einzelhandel
27
Online-Marketing
27
Unternehmen
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Salespeople
26
Verkaufspersonal
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Electronic Commerce
25
Retail trade
25
B-to-B-Marketing
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Brand image
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English
324
German
251
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Kumar, V.
11
Palmatier, Robert W.
9
Homburg, Christian
7
Grewal, Dhruv
6
Scheer, Lisa K.
5
Blut, Markus
4
Fink, Klaus-J.
4
Gil Saura, Irene
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Verhoef, Peter C.
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Bruhn, Manfred
3
Evans, Kenneth R.
3
Evanschitzky, Heiner
3
Foscht, Thomas
3
Gremler, Dwayne D.
3
Hadwich, Karsten
3
Harmeling, Colleen M.
3
Krafft, Manfred
3
Pompe, Hans-Georg
3
Stauss, Bernd
3
Swoboda, Bernhard
3
Agariya, Arun Kumar
2
Alavi, Sascha
2
Baker, Thomas L.
2
Bebber, Suélen
2
Beitelspacher, Lauren Skinner
2
Bejou, Azam
2
Belz, Christian
2
Brady, Michael K.
2
Brock, Christian
2
Bush, Victoria D.
2
Chen, Tser-yieth
2
Dangelmaier, Wilhelm
2
Dannenberg, Holger
2
DeCarlo, Thomas E.
2
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of the Academy of Marketing Science
SpringerLink / Bücher
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
575
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
5
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
6
Customer
Relationship
Management
: Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of
customer
relationship
management
as …
Persistent link: https://www.econbiz.de/10012395810
Saved in:
7
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
8
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
9
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
10
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
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