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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~person:"O’Reilly, Kelley"
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
International journal of e-business research : an official publication of the Information Resources Management Association
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Examining the impact of
customer
relationship
management
on deconstructed measures of firm performance
Mumuni, Alhassan G.
;
O’Reilly, Kelley
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010392658
Saved in:
2
Building relationships from the outside in : a case study of falken tire's drift toward success
O’Reilly, Kelley
;
Eckert, Jim
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10010490471
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