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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~person:"Zboja, James J."
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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An examination of high-frequency cross-selling
Zboja, James J.
;
Hartline, Michael D.
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009549373
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Using internal relationship marketing activities to enhance cross-selling performance in services
Zboja, James J.
;
Hartline, Michael D.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
3
,
pp. 117-131
Persistent link: https://www.econbiz.de/10008778753
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