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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Gil Saura, Irene"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
Customer satisfaction
2
Einzelhandel
2
Kundenzufriedenheit
2
Retail trade
2
Brand loyalty
1
Brand management
1
CHAID
1
Croatia
1
Customer value
1
Dienstleistungsqualität
1
Emotion
1
Handelsmarketing
1
Hotel industry
1
Hotellerie
1
Kroatien
1
Kundenbindungsprogramm
1
Kundenwert
1
Loyalty program
1
Markenführung
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Reisevermittler
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Retail marketing
1
Service quality
1
Social values
1
Soziale Werte
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Spain
1
Spanien
1
Structural equation model
1
Strukturgleichungsmodell
1
Target group
1
Travel agency
1
Zielgruppe
1
brand loyalty
1
experiential value
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Gil Saura, Irene
Bebber, Suélen
2
Milan, Gabriel Sperandio
2
Nor Asiah Omar
2
Quach, Sara
2
Thaichon, Paramaporn
2
Zuraidah Zainol
2
Achen, Rebecca M.
1
Bala, Renu
1
Barcellos, Paulo Fernando Pinto
1
Belanche, Daniel
1
Benoit, Sabine
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Bhagat, Parimal
1
Bhatnagar, Shakti Bodh
1
Billiot, Theresa
1
Biswas, Soumendu
1
Cardoso, Margarida G. M. S.
1
Casaló, Luis V.
1
Chahal, Hardeep
1
Chen, Tser-yieth
1
Chen, Yi-Mu
1
Choi, Dooyoung
1
Curran, James M.
1
Donovan, Leigh Anne Novak
1
Dorion, Eric Charles Henri
1
Eberle, Luciene
1
Elsharnouby, Tamer
1
Ettinger, Andreas
1
Evanschitzky, Heiner
1
Fallu, Jean-Mathieu
1
Faßnacht, Martin
1
Fernandes, Teresa
1
Gallarza-Granizo, Martina G.
1
Garg, Ruchi
1
Guinalíu, Miguel
1
Hair, Neil
1
Holzmüller, Hartmut H.
1
Hong, Soonkwan
1
Huang, Tseng-Lung
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Ishida, Chiharu
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Service business
1
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ECONIS (ZBW)
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
2
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
3
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
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