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Search: subject_exact:"Markenartikel"
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Markenartikel
32
Brand
24
Brand management
20
Markenführung
20
Consumer behaviour
19
Konsumentenverhalten
19
Einzelhandel
17
Retail trade
17
Brand image
10
Markenimage
10
Handelsmarke
9
Store brand
9
Vereinigte Staaten
7
Einzelhandelspreis
6
Marketing management
6
Marketingmanagement
6
Preismanagement
6
Pricing strategy
6
Retail price
6
Retailing
5
Store brands
4
Verbraucher
4
Beziehungsmarketing
3
Brand equity
3
Private labels
3
Relationship marketing
3
Brand experience
2
Branding
2
Competition
2
Distribution channel
2
Distribution channels
2
Marktforschung
2
National brands
2
Preisdifferenzierung
2
Price discrimination
2
Product differentiation
2
Produktdifferenzierung
2
Vertriebsweg
2
Wettbewerb
2
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1
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24
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Brown, F. E.
2
Chung, Hwan
2
Lee, Eunkyu
2
Ma, Yu
2
Sethuraman, Raj
2
Bachtel, Robert C.
1
Bauner, Christoph
1
Bellizzi, Joseph A.
1
Blair, Edward A.
1
Bodur, H. Onur
1
Bolton, Lisa E.
1
Chebat, Jean-Charles
1
Chen, Haipeng
1
Chen, Huan
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Desai, Kalpesh Kaushik
1
Desmichel, Perrine
1
Dolbec, Pierre-Yann
1
Echambadi, Raj
1
Elshiewy, Ossama
1
Gauri, Dinesh Kumar
1
Geyskens, Inge
1
Gielens, Katrijn
1
Granzin, Kent L.
1
Grphmann, Bianca
1
Halbauer, Ingo
1
Han, Simeng
1
Hartung, Kenneth L.
1
Hollenbeck, Candice R.
1
Jacob, Saskia
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Katrijn, Gielens
1
Keller, Kristopher Oliver
1
Klarmann, Martin
1
Kocher, Bruno
1
Koll, Oliver
1
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Journal of retailing
The journal of brand management : an international journal
283
Journal of business research : JBR
270
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
53
Asia Pacific journal of marketing and logistics
47
Marketing letters : a journal of research in marketing
42
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Journal of the Academy of Marketing Science
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
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ECONIS (ZBW)
32
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
4
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
5
Internal reference price response across store formats
Elshiewy, Ossama
;
Peschel, Anne Odile
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 496-509
Persistent link: https://www.econbiz.de/10013426742
Saved in:
6
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
7
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
8
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
9
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
10
Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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