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~isPartOf:"Journal of retailing and consumer services"
~person:"Akram, Muhammad Shakaib"
~person:"Bhowmick, Sanjay"
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Betriebliche Wertschöpfung
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Customer integration
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Value creation
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Akram, Muhammad Shakaib
Bhowmick, Sanjay
Cliquet, Gérard
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Understanding the omnichannel customer journey : the effect of online and offline channel interactivity on consumer value co-creation behavior
Cui, Xingwen
;
Xie, Qinghong
;
Zhu, Jing
;
Shareef, Mahmud …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169537
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2
Co-creation of value at the bottom of the pyramid : analysing Bangladeshi farmers' use of mobile telephony
Dey, Bidit Lal
;
Pandit, Ameet
;
Saren, Mike
;
Bhowmick, Sanjay
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 40-48
Persistent link: https://www.econbiz.de/10011442351
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