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~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenimage"
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Search: subject:"Sustainable product"
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Journal of retailing and consumer services
Business strategy and the environment
8
Journal of business ethics : JOBE
4
Cogent business & management
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International journal of hospitality management
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Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
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Management decision : MD
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International journal of consumer studies
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International journal of green economics : IJGE
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Journal of strategic marketing
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Journal of travel and tourism marketing
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ADBI Working Paper
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Dynamik mit Verantwortung
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EuroMed journal of management
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European journal of innovation management
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Forum Wirtschaftsethik : Jahresschrift des DNWE
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Global business and finance review
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Global journal of business research : GJBR
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Green consumerism : perspectives, sustainability, and behavior
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Green marketing and environmental responsibility in modern corporations
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IIMS journal of management science
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International journal of advertising : the quarterly review of marketing communications
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International journal of business innovation and research
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International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of emerging markets
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International journal of public sector performance management : IJPSPM
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International studies of management and organization
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1
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
2
Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan
;
Lin, Guan-Yi
;
Zheng, Yu-Lin
;
Chen, Yi-Chong
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
Saved in:
3
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
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