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~isPartOf:"Journal of service management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Schmitt, Bernd"
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Consumer behaviour
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Asia
2
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Schmitt, Bernd
Aksoy, Lerzan
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Wirtz, Jochen
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4
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2
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2
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2
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2
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Journal of service management
Marketing letters : a journal of research in marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Psychology & marketing
2
Brand management ; Vol. 3
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Review of marketing research
1
The SAGE handbook of international marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Experiential AR/VR : a consumer and service framework and research agenda
Zarantonello, Lia
;
Schmitt, Bernd
- In:
Journal of service management
34
(
2023
)
1
,
pp. 34-55
Persistent link: https://www.econbiz.de/10013537614
Saved in:
2
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
Saved in:
3
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
4
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
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