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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
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Search: "Customer relationship management"
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Beziehungsmarketing
258
Relationship marketing
258
Consumer behaviour
111
Konsumentenverhalten
111
Customer satisfaction
56
Kundenzufriedenheit
56
Brand management
47
Markenführung
47
Dienstleistungsqualität
46
Service quality
46
Social Web
40
Social web
40
Marketing management
35
Marketingmanagement
35
Brand image
33
Markenimage
33
Internet marketing
30
Lieferantenmanagement
30
Online-Marketing
30
Supplier relationship management
30
Customer integration
29
Kundenintegration
29
Brand
27
Markenartikel
27
Einzelhandel
22
Retail trade
22
Confidence
21
Vertrauen
21
Customer value
19
Kundenwert
19
Betriebliche Wertschöpfung
17
Value creation
17
Online retailing
15
Online-Handel
15
E-commerce
13
Electronic Commerce
12
Structural equation model
12
Strukturgleichungsmodell
12
Brand loyalty
11
Firm performance
10
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255
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260
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English
260
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Simkin, Lyndon
7
Dibb, Sally
4
Fernandes, Teresa
4
Leckie, Civilai
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Bang, Nguyen
3
Bove, Liliana L.
3
Harrigan, Paul
3
Japutra, Arnold
3
Thaichon, Park
3
Amenuvor, Fortune Edem
2
Ashill, Nicholas
2
Augusto, Mário Gomes
2
Ayoubi, Rami M.
2
Canhoto, Ana Isabel Domingos
2
Casidy, Riza
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gulliver, Stephen R.
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Hollebeek, Linda D.
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Khashab, Basel
2
Kostopoulos, Ioannis
2
Kumar, Vikas
2
Lobo, Antonio
2
Mattsson, Jan
2
Meadows, Maureen
2
Merrilees, Bill
2
Mishra, Anubhav A.
2
Mishra, Sita
2
Mysen, Tore
2
Naumann, Earl
2
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Journal of strategic marketing
Marketing intelligence & planning
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
101
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
260
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1
Sustainable
customer
relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Understanding social
customer
relationship
management
adoption : qualitative insights
Gamage, Thilini Chathurika
;
Gnanapala, Athula
;
Ashill, …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 421-445
Persistent link: https://www.econbiz.de/10014304450
Saved in:
3
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
4
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
5
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
6
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
7
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
8
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Chinese relationship management : a qualitative study of banking in New Zealand
Chai, Joe Choon Yean
;
Dibb, Sally
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011894530
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