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~isPartOf:"Journal of strategic marketing"
~language:"eng"
~person:"Piercy, Niall"
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ECONIS (ZBW)
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1
Exploring consumer adoption of proximity mobile payments
Slade, Emma
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10011300879
Saved in:
2
Demand- and supply-side cross-functional relationships : an application of disconfirmation theory
Piercy, Niall
;
Ellinger, Alexander E.
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10011297675
Saved in:
3
Improving marketing : operations cross-functional relationships
Piercy, Niall
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
Saved in:
4
The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
Saved in:
5
Framing the problematic relationship between the marketing and operations functions
Piercy, Niall
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10003494022
Saved in:
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