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~isPartOf:"Journal of strategic marketing"
~person:"Piercy, Niall"
~subject:"Erfolgsfaktor"
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Improving marketing : operations cross-functional relationships
Piercy, Niall
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
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