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~isPartOf:"Journal of strategic marketing"
~person:"Piercy, Niall"
~subject:"Prozessmanagement"
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Framing the problematic relationship between the marketing and operations functions
Piercy, Niall
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10003494022
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