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~isPartOf:"Journal of strategic marketing"
~person:"Piercy, Niall"
~subject:"Theorie"
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Demand- and supply-side cross-functional relationships : an application of disconfirmation theory
Piercy, Niall
;
Ellinger, Alexander E.
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10011297675
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