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~isPartOf:"Journal of strategic marketing"
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Marketing management
183
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161
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87
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9
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8
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7
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7
Thaichon, Park
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Journal of strategic marketing
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ECONIS (ZBW)
664
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51
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
52
How to enhance consumer experience over mobile wallet : a data-driven approach
Shankar, Amit
;
Behl, Abhishek
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 838-855
Persistent link: https://www.econbiz.de/10014305011
Saved in:
53
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
54
How the country of origin cue affects consumer preference in the case of ecological products : an empirical study in two developing countries
Achabou, Mohamed Akli
;
Dekhili, Sihem
;
Hamdoun, Mohamed
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 877-893
Persistent link: https://www.econbiz.de/10014305017
Saved in:
55
A framework for preventive health marketing
Yap, Sheau-Fen
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 894-917
Persistent link: https://www.econbiz.de/10014305019
Saved in:
56
Emojis : can it reduce post-purchase dissonance?
Indwar, Radha Govind
;
Mishrab, Aditya Shankar
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 918-939
Persistent link: https://www.econbiz.de/10014305057
Saved in:
57
Service composite quality as a strategic measure of patient well-being
Anderson, Jeffrey E.
;
Nguyen, Carlin
;
Tofighi, Maryam
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 940-960
Persistent link: https://www.econbiz.de/10014305059
Saved in:
58
Shifting to phygital experience management with design science : a six-step method to manage customer journeys
Jacob, Florence
;
Pez, Virginie
;
Volle, Pierre
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 961-982
Persistent link: https://www.econbiz.de/10014305060
Saved in:
59
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
60
Strategic choices of an MNE in an emerging market : the case of Perfetti Van Melle
Mahasuar, Kiran
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1012-1028
Persistent link: https://www.econbiz.de/10014305064
Saved in:
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