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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand"
~subject:"Electronic Commerce"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Electronic Commerce
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
United States
23
Dienstleistungsqualität
21
Einzelhandel
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Werbewirkung
14
Theorie
13
Theory
13
Emotion
12
Market research
11
Marktforschung
11
Meta-Analyse
11
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Article
39
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39
Aufsatz in Zeitschrift
39
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English
39
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Kukar-Kinney, Monika
3
Brasel, S. Adam
2
Grewal, Dhruv
2
Heinberg, Martin
2
Mu, Jifeng
2
Ozkaya, H. Erkan
2
Scheinbaum, Angeline Close
2
Taube, Markus
2
Wang, Joyce
2
Alden, Dana
1
Andrews, Michelle
1
Bart, Yakov
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Bolton, Ruth N.
1
Brady, Michael K.
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Carlson, Jeffrey R.
1
Chae, Inyoung
1
Chandrasekaran, Deepa
1
Chen, Qimei
1
Chen, Zoey
1
Chung, Yuho
1
Cui, Geng
1
Dellaert, Benedict G. C.
1
Diamantopoulos, Adamantios
1
Dijl, Patrick van
1
Donkers, Bas
1
Duhachek, Adam
1
Dunn, Lea
1
Fajardo, Tatiana M.
1
Folkes, Valerie S.
1
Giebelhausen, Michael
1
Giebelhausen, Michael D.
1
Gino, Francesca
1
Gips, James
1
Griffith, Denni Arli
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
303
Journal of business research : JBR
289
The journal of brand management : an international journal
186
The journal of product & brand management
176
Psychology & marketing
82
Asia Pacific journal of marketing and logistics
66
Journal of internet commerce
59
Electronic commerce research
56
International journal of electronic marketing and retailing : IJEMR
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
European journal of marketing : EJM
49
International journal of hospitality management
48
Journal of fashion marketing and management
47
Journal of retailing
47
Cogent business & management
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
International journal of consumer studies
43
International journal of internet marketing and advertising : IJIMA
42
International journal of retail & distribution management
41
SpringerLink / Bücher
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Marketing letters : a journal of research in marketing
40
Information systems research : ISR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of consumer marketing
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
The international review of retail, distribution and consumer research
38
Marketing intelligence & planning
37
Journal of international consumer marketing
36
Journal of marketing communications
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
International journal of business information systems : IJBIS
33
International journal of retail and distribution management
33
Journal of marketing
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Global business review
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
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ECONIS (ZBW)
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
3
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
4
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
5
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
8
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
9
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
10
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
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