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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Electronic Commerce"
~subject:"Pricing strategy"
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Search: subject_exact:"Consumer Behaviour"
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Electronic Commerce
Pricing strategy
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
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Online retailing
24
Online-Handel
24
USA
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United States
23
Dienstleistungsqualität
21
Einzelhandel
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
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Viral marketing
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Virales Marketing
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Preismanagement
15
Advertising effects
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E-commerce
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Werbewirkung
14
Theorie
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Theory
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Emotion
12
Market research
11
Marktforschung
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28
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28
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28
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28
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Kukar-Kinney, Monika
4
Grewal, Dhruv
2
Mu, Jifeng
2
Scheinbaum, Angeline Close
2
Alavi, Sascha
1
Andrews, Michelle
1
Bart, Yakov
1
Bernritter, Stefan F.
1
Berry, Leonard L.
1
Bodenhausen, Galen V.
1
Bolton, Ruth N.
1
Brannon, Daniel C.
1
Cai, Fengyan Cindy
1
Carlson, Jeffrey R.
1
Chae, Inyoung
1
Chen, Zoey
1
Christopher, Ranjit M.
1
Chung, Yuho
1
Cui, Geng
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
1
Donkers, Bas
1
Fan, Xiaomeng
1
Giebelhausen, Michael
1
Griffith, Denni Arli
1
Gustafsson, Anders
1
Habel, Johannes
1
He, Heping
1
Hoyer, Wayne D.
1
Huber, Isabel V.
1
Inman, J. Jeffrey
1
Ketelaar, Paul E.
1
Kohli, Chrianjeev
1
Komor, Marcin
1
Koschate-Fischer, Nicole
1
Kozlenkova, Irina V.
1
Kupor, Daniella
1
Li, Chunyu
1
Libai, Barak
1
Lim, Sesil
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
215
Journal of business research : JBR
115
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of revenue and pricing management
73
Electronic commerce research
60
Journal of retailing
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
50
Information systems research : ISR
49
European journal of operational research : EJOR
46
International journal of industrial organization
43
International journal of hospitality management
42
International journal of e-business research : an official publication of the Information Resources Management Association
37
International journal of production economics
34
Journal of marketing
34
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
33
The journal of product & brand management
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Operations research
32
Journal of management information systems : JMIS
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Psychology & marketing
30
The international review of retail, distribution and consumer research
30
International journal of retail & distribution management
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Manufacturing & service operations management : M & SOM
29
Asia Pacific journal of marketing and logistics
28
Electronic commerce research and applications
28
International journal of internet marketing and advertising : IJIMA
28
Journal of electronic commerce research : JECR
26
Discussion papers / CEPR
25
Cogent business & management
24
International journal of electronic commerce : IJEC
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
CESifo working papers
22
International journal of consumer studies
22
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ECONIS (ZBW)
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1
The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng
;
Cai, Fengyan Cindy
;
Bodenhausen, Galen V.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 521-537
Persistent link: https://www.econbiz.de/10013199126
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
4
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
5
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
6
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
7
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
8
A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
Saved in:
9
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong
;
Suk, Kwanho
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524
Saved in:
10
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
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