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~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
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Kellogg on marketing
Strategic market creation : a new perspective on marketing and innovation management
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Global information systems : the implications of culture for IS management
12
Measuring and managing brands
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Marketing strategy organization and implementation
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
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ECONIS (ZBW)
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1
Creating superior value by managing the marketing-operations management interface
Coughlan, Anne T.
;
Shulman, Jeffrey D.
- In:
Kellogg on marketing
,
(pp. 393-408)
.
2010
Persistent link: https://www.econbiz.de/10008664270
Saved in:
2
Aligning sales and marketing to enhance customer value and drive company results
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Kellogg on marketing
,
(pp. 373-392)
.
2010
Persistent link: https://www.econbiz.de/10008664271
Saved in:
3
Marketing to consumers at the bottom of the pyramid
Calder, Bobby J.
;
Kolsky, Richard
;
Letelier, Maria Flores
- In:
Kellogg on marketing
,
(pp. 287-306)
.
2010
Persistent link: https://www.econbiz.de/10008664277
Saved in:
4
Building a winning sales force
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Kellogg on marketing
,
(pp. 258-284)
.
2010
Persistent link: https://www.econbiz.de/10008664278
Saved in:
5
Marketing channel design and management
Coughlan, Anne T.
- In:
Kellogg on marketing
,
(pp. 232-257)
.
2010
Persistent link: https://www.econbiz.de/10008664279
Saved in:
6
Creating customers and shaping the competitive game
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 3-25)
.
2010
Persistent link: https://www.econbiz.de/10008664294
Saved in:
7
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
8
A new understanding of market creation : how CUBEical thinking uncovers competitive arenas within markets
Andersen, Henrik
;
Ritter, Thomas
- In:
Strategic market creation : a new perspective on …
,
(pp. 172-186)
.
2008
Persistent link: https://www.econbiz.de/10003732351
Saved in:
9
The role of unexpected market events in market creation strategies
Troilo, Gabriele
;
Vicari, Salvio
- In:
Strategic market creation : a new perspective on …
,
(pp. 187-209)
.
2008
Persistent link: https://www.econbiz.de/10003732352
Saved in:
10
Beyond blue oceans : implications of entry time for actors in new markets
Vangkilde, Mads
- In:
Strategic market creation : a new perspective on …
,
(pp. 210-228)
.
2008
Persistent link: https://www.econbiz.de/10003732355
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