Ward, David; Lasen, Marta - Volkswirtschaftliche Fakultät, … - 2009
objective needs but have progressively updated them as well. Maslow put it beautifully by saying “You will either step forward … overview of needs theories and discuss them in the context of consumerism, consumption and opportunities for enterprises. In … part two, needs and opportunities are linked to markets, benefits and strategies through a specific 3D model based on …