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~isPartOf:"Management research review"
~subject:"Consumer behaviour"
~subject:"Public relations"
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Management research review
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
International journal of information technology and management : IJITM
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Journal of marketing management : MM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer science : Diskussionsbeitrag Nr. ...
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Corporate communications : an international journal
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Betriebswirtschaftslehre für Technologie und Innovation
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International journal of business information systems : IJBIS
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International journal of wine business research : IJWBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Management-Reihe Corporate Social Responsibility
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Paradigm : the journal of Institute of Management Technology
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Quick Guide
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Routledge studies in rhetoric and communication
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The Routledge companion to digital consumption
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A gower book
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A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
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Trust intentions in readers of blogs
Doyle, James D.
;
Heslop, Louise A.
;
Ramirez, Alex
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 837-856
Persistent link: https://www.econbiz.de/10009660473
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2
Celebrity advertising in the case of negative associations : discourse analysis of weblogs
Akturan, Ulun
- In:
Management research review
34
(
2011
)
12
,
pp. 1280-1295
Persistent link: https://www.econbiz.de/10009425989
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