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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Soziales Netzwerk"
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Viral marketing
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Virales Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing
6
Journal of retailing and consumer services
5
European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Corporate communications : an international journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pakistan journal of commerce and social sciences
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International journal of business environment : IJBE
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International journal of business information systems : IJBIS
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International journal of technology marketing : IJTMkt
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of international trade & commerce
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of strategic marketing
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
2
Bring a friend! : privately or publicly?
Carroni, Elias
;
Pin, Paolo
;
Righi, Simone
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
Saved in:
3
Dynamic pricing in social networks : the word-of-mouth effect
Ajorlou, Amir
;
Jadbabaie, Ali
;
Kakhbod, Ali
- In:
Management science : journal of the Institute for …
64
(
2018
)
2
,
pp. 971-979
Persistent link: https://www.econbiz.de/10011823162
Saved in:
4
Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
Saved in:
5
Creating social contagion through viral product design : a randomized trial of peer influence in networks
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1623-1639
Persistent link: https://www.econbiz.de/10009312526
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