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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
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Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
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