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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Electronic Commerce"
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Subject
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Brand management
Electronic Commerce
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
51
Konsumentenverhalten
51
Markenführung
26
Dienstleistungsqualität
20
Service quality
20
Brand
18
Customer satisfaction
18
Kundenzufriedenheit
18
Markenartikel
18
Social Web
18
Social web
18
Brand image
17
Internet marketing
17
Markenimage
17
Online-Marketing
17
Customer integration
11
Einzelhandel
11
Kundenintegration
11
Retail trade
11
Lieferantenmanagement
9
Supplier relationship management
9
Brand loyalty
8
Customer engagement
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Confidence
6
Corporate Social Responsibility
6
Corporate social responsibility
6
E-commerce
6
Vertrauen
6
Beschwerdemanagement
5
Bibliometrics
5
Bibliometrie
5
Complaint management
5
Customer loyalty
5
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31
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31
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31
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1
Fallstudie
1
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English
31
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Merrilees, Bill
2
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cardinale, Sylvia
1
Casidy, Riza
1
Cawsey, Timothy
1
Coates, Nigel
1
Dias, Helison Bertoli Alves
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Ganguli, Shirshendu
1
García-Madariaga, Jesús
1
Gaur, Sanjaya Singh
1
Giovanis, Apostolos
1
Gopalakrishna B. V.
1
Goutam, Doddahulugappa
1
Guercini, Simone
1
Habibi, Fatemeh
1
Hollebeek, Linda D.
1
Horn, Christian Franz
1
Iglesias, Oriol
1
Ivens, Björn
1
Jerez, Miguel
1
Khan, Imran
1
Kimiloǧlu, Hande
1
Klepek, Martin
1
Korelo, Jose
1
Kumar, Sushant
1
Kumar, Vikas
1
Kvíčala, Daniel
1
Le Quynh Hoa
1
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Marketing intelligence & planning
Journal of business research : JBR
157
Journal of retailing and consumer services
145
The journal of product & brand management
99
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of hospitality management
45
International journal of internet marketing and advertising : IJIMA
41
International journal of electronic customer relationship management : IJECRM
38
SpringerLink / Bücher
38
Asia Pacific journal of marketing and logistics
37
Cogent business & management
32
Psychology & marketing
31
Journal of strategic marketing
28
Journal of promotion management : innovations in planning and applied research
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of business & industrial marketing
24
European journal of marketing : EJM
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
International journal of contemporary hospitality management
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of business information systems : IJBIS
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
The service industries journal
21
Journal of hospitality marketing & management
20
Journal of retailing
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of electronic commerce research : JECR
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of travel and tourism marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
18
Journal of the Academy of Marketing Science
18
The journal of services marketing
17
Electronic commerce research
16
Business horizons
15
Journal of fashion marketing and management
15
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ECONIS (ZBW)
31
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
4
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
5
How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
;
Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
Saved in:
6
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
7
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
8
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
9
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
10
Technology readiness and e-service quality : impact on purchase intention and loyalty
Goutam, Doddahulugappa
;
Ganguli, Shirshendu
; …
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013172937
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