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~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"SME"
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Konsumentenverhalten
SME
Marketing management
82
Marketingmanagement
82
Marketing
16
Consumer behaviour
13
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10
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9
Market research
9
Marktforschung
9
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Marketing intelligence & planning
Journal of business research : JBR
93
Journal of retailing and consumer services
46
Journal of marketing communications
35
Journal of strategic marketing
34
European journal of marketing : EJM
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of product & brand management
26
Cogent business & management
25
Journal of marketing
25
Journal of marketing management : MM
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
23
SpringerLink / Bücher
23
The journal of business & industrial marketing
22
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
International journal of retail & distribution management
15
The marketing review
15
Europäische Hochschulschriften / 5
14
International journal of internet marketing and advertising : IJIMA
14
Springer eBook Collection
14
International journal of advertising : the review of marketing communications
13
International marketing review
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of research in marketing and entrepreneurship
13
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of applied business research
11
European research studies
10
Faculty & research / Insead : working paper series
10
Gabler Edition Wissenschaft
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ECONIS (ZBW)
22
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1
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
2
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
4
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
5
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
6
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
7
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
8
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
Johnstone, Micael-Lee
;
Tan, Lay Peng
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 804-825
Persistent link: https://www.econbiz.de/10011447634
Saved in:
9
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
10
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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