//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenintegration"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer integration
16
Kundenintegration
16
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
Social Web
6
Social web
6
Customer engagement
5
Internet marketing
5
Online-Marketing
5
Brand image
4
Markenimage
4
Brand
3
Dienstleistungsqualität
3
Markenartikel
3
Service quality
3
Betriebliche Wertschöpfung
2
Brand co-creation
2
Brand meaning
2
Co-creation
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Customer value
2
Facebook
2
Kundenwert
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Social media
2
Value creation
2
Viet Nam
2
Vietnam
2
Advertising effects
1
Affective commitment
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Case study
1
Fallstudie
1
Language
All
English
16
Author
All
Agrawal, Rajat
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bharti, Kumkum
1
Brito, Eliane Pereira Zamith
1
Cambra-Fierro, Jesus
1
Chang, Kirk
1
Filieri, Raffaele
1
France, Cassandra
1
Grace, Debra
1
Hollebeek, Linda D.
1
Jain, Sheetal
1
Ji, Chunli
1
Jin, Seung-A Annie
1
Johnson, Lester W.
1
Jones, Richard Gyrd
1
Le Quynh Hoa
1
Leckie, Civilai
1
Li, Kefang
1
Lloyd, Stephen
1
Luu Trong Tuan
1
Melero-Polo, Iguacel
1
Merrilees, Bill
1
Miller, Dale
1
Mishra, Sita
1
Nyadzayo, Munyaradzi
1
Pham Ngoc Thuy
1
Phan Tan Luc
1
Rosenthal, Benjamin
1
Saxena, Garima
1
Shao, Wei
1
Sharma, Vinay
1
Simkin, Lyndon
1
Thu Hang Hoang
1
Woodside, Arch G.
1
Yang, Ping
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
148
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
SpringerLink / Bücher
47
Journal of service management
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
International journal of quality and service sciences
16
Revolutionizing innovation : users, communities, and open innovation
16
European management journal
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
5
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
6
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
7
Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
Cambra-Fierro, Jesus
;
Melero-Polo, Iguacel
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 277-295
Persistent link: https://www.econbiz.de/10011700853
Saved in:
8
How HR flexibility contributes to customer value co-creation behavior
Luu Trong Tuan
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 646-670
Persistent link: https://www.econbiz.de/10011534905
Saved in:
9
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
10
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->