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Beziehungsmarketing
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Service-Dominant Logic
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Marketing intelligence & planning
Journal of business research : JBR
42
Industrial marketing management : the international journal for industrial and high-tech firms
33
Marketing theory
31
Journal of service management
18
Journal of the Academy of Marketing Science
18
Journal of marketing management : MM
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The journal of services marketing
14
The service industries journal
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International journal of physical distribution & logistics management : IJPD & LM
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Journal of service research : JSR
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European journal of marketing : EJM
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Public management review
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The journal of business & industrial marketing
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Tourism management : research, policies, practice
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AMS review : official publication of the Academy of Marketing Science
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Service business
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International journal of contemporary hospitality management
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Journal of business market management : JBM
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Journal of macromarketing
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Review of marketing research
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SpringerLink / Bücher
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jbm - Journal of Business Market Management
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Die Betriebswirtschaft : DBW
7
The TQM journal : the international review of organizational improvement
7
European Sport management quarterly : ESMQ
6
International journal of hospitality management
6
International journal of quality and service sciences
6
Journal of business-to-business marketing
6
Journal of service theory and practice : JSTP
6
Service Science
6
Services marketing quarterly
6
Working Papers / Hanken Svenska Handelshögskolan
6
Australasian marketing journal
5
European management journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Innovating in practice : perspectives and experiences
4
International journal of production economics
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
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2
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
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