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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
944
Konsumentenverhalten
944
Brand image
149
Markenimage
149
Brand management
140
Markenführung
140
Beziehungsmarketing
101
Relationship marketing
101
Advertising effects
99
Werbewirkung
99
Brand
98
Markenartikel
98
Emotion
78
USA
73
United States
73
Experiment
63
Customer satisfaction
62
Kundenzufriedenheit
62
Personality psychology
62
Persönlichkeitspsychologie
62
Advertising
55
Werbung
55
Viral marketing
51
Virales Marketing
51
Social Web
49
Social web
49
Online retailing
45
Online-Handel
45
Cognition
42
Kognition
42
Einzelhandel
41
Retail trade
41
Internet marketing
38
Online-Marketing
38
Perception
36
Wahrnehmung
36
Theorie
35
Theory
35
Dienstleistungsqualität
32
Service quality
32
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109
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934
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10
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941
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941
Collection of articles of several authors
11
Sammelwerk
11
Conference paper
8
Konferenzbeitrag
8
Case study
1
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1
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1
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944
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Woodside, Arch G.
10
Yi, Youjae
9
Kim, Jungkeun
8
Bagozzi, Richard P.
6
Herrmann, Andreas
6
Sauer, Nicola E.
6
Thomas, Veronica L.
6
Chan, Eugene Y.
5
Eisend, Martin
5
Lim, Weng Marc
5
Schmitt, Bernd
5
Septianto, Felix
5
Spence, Charles
5
Sprott, David E.
5
Sung, Yongjun
5
Barone, Michael J.
4
Bigné Alcañiz, J. Enrique
4
Darley, William K.
4
Das, Gopal
4
Grewal, Dhruv
4
Hollebeek, Linda D.
4
Hüttl-Maack, Verena
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Rompay, Thomas J. L. van
4
Saenger, Christina
4
Tal, Aner
4
Wyer, Robert S.
4
Yoon, Carolyn
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Babin, Barry J.
3
Bauer, Brittney C.
3
Blanchard, Simon J.
3
Bodur, H. Onur
3
Coulter, Keith S.
3
De Angelis, Matteo
3
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
944
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
3
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
4
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
5
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
6
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
7
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
8
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
9
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
10
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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