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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Schmitt, Bernd"
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Consumer behaviour
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Asia
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Asien
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Anthropomorphism
1
Brand management
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Competence
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Consumer robots
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Schmitt, Bernd
Johnson, Lester W.
6
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Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Psychology & marketing
2
Brand management ; Vol. 3
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Review of marketing research
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
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Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young
;
Schmitt, Bernd
;
Magnenat-Thalmann, Nadia
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
Saved in:
2
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
3
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Saved in:
4
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
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