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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Drolet, Aimee"
~subject:"Brand"
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Marketing letters : a journal of research in marketing
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Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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